The technological barriers are almost gone, and mobile video advertising is developing faster than desktop. There is no surprise that Smartphone usage has skyrocketed and is expected to continue doing so in the future.
With the growth of mobile usage, marketers and advertisers have started recognizing the potentiality of video content in this tech-savvy world. Now, it’s up to the advertisers, when and how much they want to catch up with this growing trend.
Although, TV commercials have not vanished completely but digital advertising has emerged as an important segment among the younger generation. Digitization is also an outcome of the growing availability of 3G/4G data plans that are fueling a spike in video advertising through apps and mobile sites.
Thus, looking at the rise in Smartphones and its usages, marketers, and advertisers need to start thinking about; how their content will look like on a mobile device.
Listed below are few reasons why Mobile Video Advertising necessary:
1. Video boost conversion & sharing
“A picture is worth a thousand words but a video tells your whole story”.
If a particular video ad is found interesting and valuable by the users, it is more likely to stimulate purchase. While an engaging mobile video ad also encourages users to like and share the content among their social group, which is likely to increase the video exposure.
2. Video appeals to mobile users
Since people today, are more likely to watch videos on the go, the number of Smartphone users are also increasing. This is because video appeals more personally to the mobile users than the plain text. Today, the audience wants to see the products in action rather than reading a long written description. A mobile video ad makes the customer feel special and personally connected to a particular brand. Thus, businesses should start trying mobile video advertising platform like moLotus to reach and engage maximum number of audiences.
3. Better and Higher Engagement
Since video ads are highly engaging and interactive, it tends to outperform other traditional marketing channels. They have the capacity of empowering the marketers; to maximize their impact of engaging their customers at the right time with the right ads. Mobile video messaging platform like moLotus is perfect for better and higher customer engagement. It is an innovative communication medium that saves huge cost and time. It is Malaysia’s best mobile video advertising platform that works on all type of the handsets without using any app or internet. Mobile video customer engagement platform is a popular medium that helps businesses automate and transform their marketing processes while keeping all the important data secure and spam-free. Its revolutionary system sends personalized and high-impacting up to 40 seconds audio-visual content directly and instantly to the customer’s phone inbox, keeping them engaged, delighted and loyal.
4. Real-Time Campaign Optimization
Marketers have the opportunity of tracking their viewers’ action during a particular ad campaign, for better optimization. By using moLotus, advertisers can optimize their ad performances via its real-time tracker and make desired changes to the campaign for a better result. Its highly interactive platform help advertisers control their ads competence and success, like never before.
5. Videos Generate better ROI
Though video production is not the cheapest means of communication, but yet, it pays off well in return. Besides, using different online video formats marketers can also try mobile video messaging platform that helps keep the consumers delighted and retained while generating higher revenue, better response rate, and increased ROI. Moreover, with mobile video advertising, media buying has also become automated leading to a tremendous increase in its efficiency. It allows advertisers to reach larger audiences, which is not possible via traditional marketing means.